It sets the tone for the rest of the email’s content and can impact the user’s interest in exploring more. Like a website, the design of an email is the first step in building relationships with your target audience(s). It can also improve the user’s comprehension of your message. That means you have a small window to convince them to read more and click through.Įqually important, pairing design with content creates a memorable experience that differentiates you from other brand newsletters. Remember, humans have an attention span of about 8 seconds. So, rather than having subscribers read a multi-paragraph newsletter over 500 words, you can incorporate design elements and visuals to help create appeal and navigate their eyes to scan key information easily and immediately. How It WorksĪn example would be using design to help break up text-heavy emails. Quality email designs can grab your audience’s attention and increase engagement. Are You Using Email Design Best Practices ? the other, your marketing email's visual design and layout are just as essential. However, with so many emails flooding inboxes daily, it’s easy to get lost in the overflow of online traffic and exclusive promos-all competing for your audience's attention.Īlthough many components, such as timing, segmentation, and personalization, play into the psychology of why users click on one brand email vs. Email marketing is a powerful tool that helps businesses connect with audiences, drive brand awareness, and boost sales.
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